Creating excessive blog tags results in a ton of pages containing thin or unnecessary content. Google doesn’t like thin content because it offers little (or no) useful information to users, and therefore has zero search value. This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines.
On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally. On-page search engine optimization (SEO) is a set of digital marketing techniques that help your site appear higher on search engine results pages (SERPs). It involves optimizing the content on your web pages to improve their visibility in search results.
- Google wants to know that you are a real and trustworthy business they can confidently send traffic to.
- These texts help Google and readers understand what the page you’re linking to is about.
- Evaluate your website for SEO to identify and prioritize site errors, like slow loading times.
- It’s all about page SEO, it’s an important ingredient for online visibility.
is the title of the page; you should have only one H1 per page.
Using a logical URL structure will make your website easier to navigate, ultimately resulting in a SEO Anomaly great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles. Furthermore, Google recently announced a new system of generating titles for search engine results.
What Is the Difference Between On-Page SEO and Technical SEO?
If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top. Expertise, Authority and Trustworthiness, or E-A-T for short, is a concept that Google uses to rank the quality of content on pages and websites.
A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor. This means that you should never hide text in the HTML code of your website that a normal visitor can’t see. Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies. The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be. Think of your target keyword as the designated topic for a particular page.
Core Web Vitals apply to your site’s mobile and desktop versions. The last step is to test everything using Google’s Lighthouse Chrome Extension. Don’t forget to check how it loads on different browsers and mobile devices. Google still struggles to properly crawl javascript, which means your site might look good to users but appear empty to Google. The easiest way to do that is to install the RankMath Pro plugin. It takes most of the hard work out of schema implementation and automatically adds the basics.
